🧠 Cognitive biases
Consumers place a disproportionately high value on products they partially created.
Research showed that raising consumers' energy levels can persuade them to select experiences that involve greater effort.
A 2011 study found that subjects were willing to pay 63% more for furniture they had assembled themselves, than for equivalent pre-assembled items. I find this kind of studies fascinating!
I think using the same approach in product design may help companies increase stickiness, as long as it doesn’t require too much effort from the user and the “assembly” of the UX can be spread out using more digestible and engaging chunks/steps.
Main concern is accessibility of audio-only formats or videos with audio track.
All videos must have closed captions (CC). Some services offer automated closed captions, which are actually pretty good. I tried youtube a while ago and even with my ESL pronunciation the result was pretty impressive.
All audio must have transcripts. Think podcasts. Deaf people are left out. The issue is it does take a lot of extra effort. From the tools I’ve tried the quality is still not excellent (or the clarity of the voices is not great), and I had to go through a of extra editing. (If you know a great, ideally, free tool +) - let me know in the comments).
Recommended to have sign language interpretation of videos.
🤔 From around the web
Design a Winning Portfolio (Google Slides)
Very good compilation of insights on how to design your portfolio and case studies. There are a few points that I noticed to be not universal (some people have different preferences and expectations), but overall - valuable tips! View presentation on Google Slides.
This reference made me laugh hard, so true 😂 -
Episode #7: Q&A with Phil Kneer
This week, I am talking to Phil Kneer. Phil is a creative design and UX leader with a broad and diverse experience working with startups, government agencies, and large enterprises.
We talk about Phil’s journey to becoming a UX lead managing a team of 12. We discuss the importance of being authentic when presenting your work, the issue with over-designed resumes, the value of showing transferrable skills from previous careers, why illustrating projects solving real world problems is more important than sleekly-designed imaginary ones, and a lot more takeaways about UX career.
Disclaimer: All opinions are my own. They don’t represent any of my current or previous employers’ views.